Total Care

Website

The goal

The client was looking to have an informational brochure website for their business designed and built in a short time frame to meet advertising deadlines. The site was to be able to support ongoing content marketing and lead generation initiatives.

The experience

This was the first site I built to be completely editable with the WordPress Block Editor. Almost every component on the site can be manipulated and re-arranged by the page author using WordPress’ native block editor, not a bloated third party plugin. Custom blocks were built to extend the functionality for the client’s custom requirements.

The outcome

The site breezed through design approval and was delivered ahead of schedule. Content marketing and traditional advertising initiatives began and started to drive successful conversions through lead generation forms. Supported by these efforts, the business sold 25% of the inventory within the first two months.