Aftershave Barbershop

Branding & Identity

The goal

The goal of this project was to provide Aftershave Barbershop with an updated logo that would capture the essence of the business and stand the test of time. I was requested to include symbolic barbershop elements into the design.

The experience

In order to deliver a timeless design I opted to go for a strong typographical emphasis, using Akzidenz-Grotesk BQ as a foundation. I came up with a few different layout treatments for the typographic and blade imagery and presented the client with some options.

The outcome

In the end we merged some ideas and settled on a balanced design that we were both proud of.